The story of MESA/Boogie® is an American story. It's a musical story and a human-interest story, roots to world renown. It's based on simple, basic principles that never change or go out of style. It's a story of doing the right thing, of not taking shortcuts and of never giving up until you achieve, in earnest, what you set out to do. It involves vision, passion, drive, honesty, wisdom, perseverance, trust and the ever-empirical approach of less talk and more action. Undersell and exceed expectations.